Snorble® | Meet Our CRO & Executive Vice President of Sales, Ed Gershowitz Snorble® logo


Meet Our CRO & Executive Vice President of Sales, Ed Gershowitz

Our newest team member has been in the toy industry for over 40 years and held executive positions with Hornby America, Hasbro, Tyco Toys, and more!

Veteran sales executive Ed Gershowitz has become the latest addition to Snorble Inc as the innovative startup prepares to make its flagship engaging and intelligent buddy available to families later this year.

The former President of Hornby America and Carrera of America boasts more than 40 years of experience in the retail sales trade and joins Snorble as Chief Revenue Officer and Executive Vice President of Sales. The seasoned Gershowitz has also held executive positions with Hasbro, Tyco Toys, and Hedstrom Outdoor Toys.

“Blending natural language processing and AI with an animated character is a hot-button category that many people are looking at, and I was blown away with how Snorble has achieved that and the potential for this to explode onto the scene,” said Ed. “Being part of the toy industry, I have sold everything from Barbie and Hot Wheels to G.I. Joe and My Little Pony, and have had the opportunity to see every advancement in the industry during the past 40 years. I look at Snorble® as being legitimately the next big thing and have been blown away by the AI platform and everything that screams innovation."

“Unlike toys that have a shelf life based on a child’s age, Snorble will grow with the child and it’s an amazing product. When I was asked to join the all-star team that has been developing Snorble, I couldn’t say no. I haven’t been this excited since I worked on the launch of Transformers.”

Snorble CEO and Co-Founder, Mike Rizkalla, added: “We are excited to have Ed join our band of revolutionaries and misfits. We are thrilled to benefit from his leadership and guidance and are looking forward to disrupting this space.”

Ed bolsters an innovative team that already includes proven leaders in animation, storytelling, child development, product engineering, voice recognition, AI, and design, which will launch Snorble later this year.


Animated Snorble using a phone

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